As a singer, I am fascinated by the artists that are catching the public’s eyes and opening their pocketbooks. And I personally am particularly drawn to those voices that are true vocal artists – not just studio produced – but people who actually have the pipes and the true artistic gift. Stefanie Joanne Angelina Germanotta is a brilliant singer. But not only can she sing, she has shown herself to be a truly gifted leader and marketer.
No matter what you may think of Lady Gaga’s music and persona, there is no denying that she has managed in just a few short years to position herself as an international icon. With more Twitter followers than anyone on the planet and the world’s most successful Facebook page, she has established an extraordinarily successful branding second to none in her industry. How did she do this so quickly? It wasn’t luck – it was talent combined with bottom line business savvy. So, what lessons can we learn from this amazing women? She has been touted as one of the most influential leaders of our day. In the book, “What You Can Learn from Lady Gaga”, here are some lessons to consider.
Lesson One: Find a mentor. It was only after Gaga found a mentor that she was able to launch her career. Mentors not only inspire but are links to worlds that you have yet to find and see and will open up all kinds of new possibilities. Surround yourself with talent and give credit whenever possible.
Lesson Two: Find your “fans”. Knowing how difficult it was for new artists to get air time, Gaga courted the gay community and marketed to their fan base. It was this single act that has created her greatest and most loyal fan base and was a tipping point in her career. Lady Gaga has created a core following and courted them. Define, charm and cultivate your niche and core customers.
Lesson Three: Mess with your success. Although Gaga was selling out her shows, she was continually revising them until they were up to her standards. Don’t be afraid to review your processes and change them to keep them fresh and on track.
Lesson Four: Be open to inspiration. Inspiration keeps you fresh, feeds ideas and energizes you.
Lesson Five: Take risks. Leadership is about being bold and breaking the mold. Take a look at your organization or career and see where it may be stagnating and what actions are necessary to revive it.
Lesson Six: Form an emotional bond with your customers. Lady Gaga has a profound connection with her fans dubbing them her “little monsters”. She has made them a part of her family and investing them in her career and success. At her concerts she extols them to believe in themselves and reach for their goals and dreams.
Lesson Seven: Know what you want. Lady Gaga was possessed with becoming famous and every action supported that goal. It may seem obvious to us but too often we slip into a reactive and passive mode. Remind yourself daily of why you are in this career and business and do whatever it takes to make it happen.